The Milken Global Conference attracts A-list panelists and speakers
like Tony Blair, Deepak Chopra, Matt Damon, Magic Johnson, Bob Iger, Les
Moonves, Janet Napolitano, Hank Paulson, Leon Panetta, Sean Penn, T. Boone
Pickens and Charlize Theron. It’s a crazy spectrum and the range of topics is
no less broad.
But for every session on Redefining the Middle East, Global Capital or
Entrepreneurial Leadership there’s a diamond in the rough. Like the breakout on
impact investing. Every year Morgan Stanley challenges MBA students to come up
with a compelling proposition that combines returns and growth with a passion
for values.
Three students from Northwestern’s Kellogg School of Management emerged
as the winners of the competition and pitched an investment opportunity called
Fresh Coast Capital. It was a full-on dress rehearsal in front of a discerning
audience.
Now, I worked several years for Swiss Re, an early adopter of
sustainable business practices, so I’m drawn to anything that seeks to generate returns and leave the world a better place. However, I don’t claim to
know much about environmental issues, so when the panelists begin throwing
around the term “brownfields” I knew I was in for an education.
The concept behind Fresh Coast Capital is simple:
Step 1. Lease toxic
land cheap
Step 2. Remediate
land by planting poplar trees
Step 3. Sell the
timber, pulp and paper
Step 4. Harvest and
sell biomass for energy production
Step 5. Collect a
percentage of land appreciation, or charge land owner for remediation services
Brownfields are prevalent – there are nearly 450,000 of them in the US,
according to the GAO. Imagine the combined land area of 60 of our largest
cities; that’s how much land we’re talking about. And the possibilities are limitless.
Fresh Coast co-founder Nicole Chavas told of a site in Elkhart, Indiana – a
vacant railroad roundhouse that today yields lumber for nearby manufacturing
facilities, including the wood paneling in motor homes and RVs!
The genius in successful investing is diversification, and investors of
a large scale (e.g. pension funds, insurance companies) are always looking for
instruments that aren’t correlated with the rest of their portfolio. If I were
in their shoes I’d kick the tires on this one.
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