Intuition is the thing that’s often missing in communication. After all, if you have intuition about your audience (what they’ve experienced, their motivations, etc.) you can engage with them more effectively. And if you’re faced with a business decision about which you have to communicate, intuition is a guide that won’t let you down.
Call it a hunch – or, following your gut.
Intuition isn’t entirely learned, nor are you just born with it. As a journalist, I had to mentally process huge amounts of incoming data and decide what’s important to the reader or viewer and how to serve it up. It was important to be a quick study.
It certainly helped that there was a lot of sameness in what we saw day-in and day-out: political scandals, shootings, fires, missing children, a hero’s homecoming. You felt like you’d seen this movie before.
Certainly much of my intuitive ability was cultivated and practiced in a newsroom. Intuition is one of the three pillars of Novaria Communication: intelligent, intuitive, influential. I help people communicate intelligently, with an intuition about their environment, and in a way that will influence their stakeholders. So imagine my delight when I read a piece in Huffington Post that says intuition is a highly valued attribute in the business world. The author explains how intuitive people cultivate and access their sense of “knowing.”
Intuition takes many forms, like knowing what’s going to happen next, like a feeling of déjà vu because you’ve experienced something so very similar before, like that comment you make and somebody else says “I was thinking the exact same thing.”
Intuition isn’t the only imperative for business and communications success, however. Some scenarios call for a more deliberate approach. I grew up in Missouri – the Show-Me State – where we took a little extra time and sized things up before coming to a conclusion. People say that Midwestern sensibility is a highly-valued attribute.
I think it comes down to being grounded. Experience helps. Having been through countless business transformations, counseling numerous executives and steering communications and engagement initiatives, I honestly believe that saying “there’s nothing new under the sun.” Yes, the people are different, the organizations are different, even innovation brings different ways of doing things, but the fundamental motivations are the same. People want the same outcomes – efficiency, ease, transparency, clarity, honesty.
Intuition tells me that. And it hasn’t failed me yet.
Today's question: How has intuition saved your bacon?